Following that logic, I assumed chains may additionally save universities cash. Brands acquire loyal prospects by having areas on school campuses, so I assumed they could possibly be paying faculties for this entry.
I assumed incorrect. After franchise charges and different prices, branded eating places are 7 to 10 % costlier for my college to function than generic ones, in accordance to Dave Annis, the affiliate vp and director of housing and meals providers at Oklahoma.
He additionally mentioned it’s price it.
“Ten, 15 years ago, food service wasn’t even in the top 10 reasons you would pick a university,” Mr. Annis mentioned. “Current studies show food services are in the top three reasons a student picks a university. Having a competitive food service helps us recruit.”
Grand Canyon University, a non-public Christian faculty in Phoenix, helps reveal the correlation between facilities like broad eating choices and recruiting. Over the previous a number of years, the college has elevated its providing of brand-name eating places on campus relative to non-franchise choices. The faculty has additionally seen large good points in enrollment in that span, from below 1,000 college students on campus in 2009 to simply over 20,000 in 2018.
“There’s always that balance in school, trying to figure out where you’re going to eat,” mentioned Gwen Massett, who graduated from Grand Canyon University in December with a level in digital movie. “It really comes down to making the time to cook or buy food. Realistically, though, a lot of students end up eating at Chick-fil-A, Subway or Taco Bell.”
There aren’t any franchises on campus at John Brown University in Siloam Springs, Ark. The faculty is way smaller than Oklahoma and Grand Canyon, with slightly below 2,000 college students on campus. “The licensing costs and royalty fees, infrastructure costs and supply chain logistics can make it cost-prohibitive with limited enrollment,” Christine Blaha, the college’s meals service director, wrote in an e mail.