Topline: Boeing doesn’t have any speedy plans to rename its embattled 737 MAX plane regardless of CFO Greg Smith saying he was open to the concept earlier Monday.
- In an interview with Bloomberg on the Paris airshow, Smith stated, “We’re dedicated to doing what we have to do to revive it. If which means altering the model to revive it, then we’ll handle that.”
- After the interview, the corporate instructed Reuters it isn’t presently engaged on a reputation change in the meanwhile.
A Boeing spokesperson didn’t instantly reply to a request for remark from Forbes.
The concept for a reputation change comes from President Donald Trump, who weighed in on Boeing’s myriad security and public relations points in March.
“What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name,” he tweeted.
All 737s are nonetheless grounded: All 371 Boeing 737 MAX planes have been grounded worldwide in March following two lethal crashes that claimed 346 lives. Investigators are specializing in design flaws in a element of the airplane’s automated flight controls known as the maneuvering traits augmentation system, or MCAS.
Boeing stated final month that it has accomplished the software program replace mandatory to handle the plane’s issues of safety, however the Federal Aviation Administration nonetheless has to approve the change.
The firm doesn’t know when the 737 MAX might be allowed to fly once more.