But the times of profitable journal contracts are largely a factor of the previous. When Ms. Garcia took over Elle, Ms. Carroll was being paid $120,000 a yr for 12 columns of about 1,800 phrases every. (At about $5.50 per phrase, that was greater than twice the $2 per phrase often paid to Elle’s freelance writers for the print journal.)
When Ms. Carroll’s contract got here up for renewal throughout Ms. Garcia’s first yr, editors went to bat for Ms. Carroll, arguing that her column had turn out to be synonymous with the Elle model.
Ms. Garcia gave Ms. Carroll a brand new contract: $60,000 per yr for 12 columns of 900 phrases.
Changing of the Guard
The modifications at Elle, lots of them in response to the financial challenges of the journal business, replicate huge shifts at its dad or mum firm, Hearst, which can also be dealing with pressure with workers who lately unionized.
In 2018, David Carey, the president of Hearst Magazines for eight years, stepped down. Troy Young, who had beforehand overseen the corporate’s digital efforts, succeeded him. Since then, a lot of the high-profile editors who served below Mr. Carey have left. (In 2019, Mr. Carey was named by Hearst Corporation as senior vp of public affairs and communications.)
Ms. Garcia has labored to place her personal stamp on Elle. She has made the journal extra visible, and amped up its social media presence. She has devoted much less house to political options, which had been a trademark of Elle below its earlier editors. Its annual women-in-Washington “Power List” journal characteristic and awards dinner was canceled below Ms. Garcia.
She has additionally labored onerous to keep away from ruffling feathers, based on some present and former workers. In a 2017 article about Whitney Wolfe, the founding father of the courting app Bumble, a number of paragraphs detailing her perspective on feminism have been faraway from the digital model of the article after Ms. Wolfe complained that the quotes have been taken out of context, based on 4 former staffers who have been conscious of the discussions. (Later, Hearst labored with Bumble to start out Bumble Mag.)