/The ‘Dare’ That Turned Spice Adams Into A Social Media Superstar

The ‘Dare’ That Turned Spice Adams Into A Social Media Superstar


Former Bear and 49er Anthony “Spice” Adams has taken social media by storm, gaining nearly two million followers worldwide since retiring from the NFL in 2013. (Photo by Kyle Prater/Chasing Greatness Productions)

For years, James Brown was referred to as “The Hardest Working Man In Show Business,” however Anthony “Spice” Adams is coming for that crown.

Whether it’s flying all over the world for an look or reserving a internet hosting gig, the previous San Francisco 49ers and Chicago Bears defensive lineman has been a busy man since retiring from the NFL.

Adams has grow to be a family identify on social media and within the worlds of comedy and leisure. While he describes his rise as a blessing, his post-NFL journey wasn’t one he ever anticipated and even wished to be part of.

“It started like a dare,” Adams stated. “It was Chris Harris and Earl Bennett. They were like the social media gurus [on the team]. I didn’t even want to get on Twitter, and they were the ones who were like, ‘You need to get on Twitter.’ I was like, ‘This is stupid.’”

It’s onerous to think about that Adams, with all his charisma and charming persona, would shrink back from one thing so completely suited to him.

Even although he resisted, Harris, a former Bears and Carolina Panthers security, would not let his teammate off the hook that simple. Harris nonetheless remembers the dialog he and Spice had when it began.  

“When we were playing together back in Chicago, I was heavy into social media. That was when Twitter really started booming,” Harris informed me. “He was the locker room jokester. We had a few on our team, but he was definitely one of ’em. I knew it would be funny. I explained to him that social media was a way to market yourself and get out your own message.”

Eight years later, the “dare” has turned Adams right into a reinvention of himself, and his post-NFL profession has reached new heights. He’s grow to be one of many extra recognizable faces on social media immediately, with over 1.6 million followers throughout Facebook, Twitter, Instagram and YouTube.

As Adams’ following has grown, so has his dedication to his new craft. He began his personal manufacturing firm, with the aim of bettering his content material’s high quality.

“You know what, man? I didn’t know if he was going to take it seriously or not. I definitely didn’t think he’d be as big as he is right now,” Harris stated with fun. “But I knew if he got on there, people would enjoy it. Anytime you got a million people that want to see what you do, you’re an icon.”

Adams, who describes himself as extra of an entertainer than a comic, says his improvisational and sketch comedy is impressed by the likes of Dave Chappelle, Chris Farley and your complete forged of In Living Color. He’s even examined his improv abilities as part of Old Spice’s Foam Zone marketing campaign.

“It makes me feel good that I’m able to do something after football — that my life is not revolving around me being Anthony Adams, the football player. A lot of people don’t even know I played football,” he stated. “I think that’s confirmation that I’m doing what I’m supposed to be doing.”

Now a co-host of ABC’s Great American Baking Show and Inside the Bears regionally in Chicago and an analyst on Big Ten Network: Live, Adams has made a clean transition from social media to tv. He has additionally made cameos on HBO’s Ballers and Comedy Central’s Detroiters.

His rising following and tv expertise may open the door for a present of his personal sooner or later.

“I don’t need to restrict myself to at least one factor, Adams stated. As lengthy because it’s leisure, I’m good. It might be internet hosting, performing in a present, having my very own present or sitcom, a comedy particular, regardless of the case could also be. I’m all for it.”

After 9 seasons within the NFL, Adams retired from the NFL in 2013. Like many others earlier than him, had to determine what the subsequent section of his life would maintain. 

Even after receiving an govt MBA from George Washington University, he nonetheless wanted to search out one thing to be obsessed with.

The gap soccer left remained.

“When you’re done with football, you don’t know what you want to do. You’re trying to find your identity. There’s no ease after [retirement],” Adams stated. “When I began, I used to be posting these movies, however on the finish of the day, you continue to obtained cash going out of your account. But I saved posting and began to get extra alternatives, most of them being from any individual seeing my movies.

“You gotta discover your area of interest. When you play soccer, you’re like: ‘Wow, I get paid to do this. It doesn’t even really feel like work.’ If you could find one thing that makes you’re feeling like soccer does and feeds that keenness, like making movies did [for me], you’re residence free.”

He nonetheless does sketches about soccer and has time with former teammates in particular person and in feedback below his movies, however he hasn’t regarded again.

The 38-year-old hopes his affect will be felt by his progress in leisure and on social media, not solely by the individuals who watch him but additionally the subsequent technology of gamers who retire from the NFL.

“A lot of football players get stuck in the mold of only being a football player. So you look at what Thomas [Q. Jones] has been able to do with acting, [Michael] Strahan, even somebody like Jon Runyan, what he’s been able to do in the political arena,” Adams stated. “Possibilities are endless. When you’re done playing, you think life is over, but it’s just beginning.”



Source link Forbes.com

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