Six weeks after settling a securities-fraud lawsuit with federal regulators, Tesla and Elon Musk have made good on one of many settlement’s key provisions — naming a new board chief to impose order on a firm whose automaking has typically been overshadowed by Mr. Musk’s conduct.
The firm stated a present director, Robyn Denholm, would turn into its chairwoman instantly. Mr. Musk stepped down as chairman final month however stays Tesla’s chief government.
Ms. Denholm, 55, is the chief monetary officer of Telstra, which dominates telecommunications in Australia. She is a longtime know-how government with expertise in Silicon Valley, the place Tesla relies, and as soon as labored for Toyota in Australia.
The transfer to exchange Mr. Musk as chairman, introduced late Wednesday evening, was a part of a settlement reached with the Securities and Exchange Commission in September to cope with the fallout from his assertion that he had secured funding for a personal buyout of the corporate. That declare, in a Twitter submit in August, rapidly fell into doubt. (Mr. Musk later defined in a weblog submit that discussions with Saudi Arabia’s sovereign wealth fund led him to imagine that it had each cash and enthusiasm for such a deal.)
Under the settlement, Tesla agreed to identify a new chief for the board, splitting these obligations from Mr. Musk’s submit as chief government, by subsequent Tuesday.
The firm was additionally required to add two impartial board members and to arrange a everlasting committee to monitor Mr. Musk’s public declarations, together with his Twitter posts. It has a number of weeks to full that requirement.
Erik Gordon, a professor on the University of Michigan’s Ross School of Business, stated the appointment of Ms. Denholm “technically complies” with the S.E.C. settlement, however he questioned how a lot Ms. Denholm would find a way to push again towards a forceful character like Mr. Musk.
“If the goal is to provide adult supervision, it won’t accomplish that,” Mr. Gordon stated. “She’s been on the board through all of the shenanigans. She never resigned in protest. She is a Musk supporter. If it doesn’t work out, she will be the one who leaves. It won’t be Musk who leaves.”
Mr. Musk has galvanized buyers and the general public creativeness along with his modern electrical vehicles and his large goals for house journey and different ambitions. But his public declarations more and more unnerved Tesla shareholders and the administrators who signify them. Production issues solely added to these considerations.
Tesla reported a substantial revenue within the third quarter, powered by a vital bounce in manufacturing and gross sales of its Model three sedan. The earnings beat the expectations of many analysts and eased worries about its funds, for now. In the primary half of 2018, the corporate reported losses and used up greater than $1 billion in money.
“They are doing much better than we thought they would a quarter ago,” stated Jeffrey Sonnenfeld, a professor on the Yale School of Management. “You have to give them credit for that.”
Yet Tesla nonetheless faces challenges. It should show it could maintain earnings within the fourth quarter and past, pay out greater than $1 billion to bondholders over the subsequent few months, handle high quality points and repair a chaotic supply system.
Tesla has additionally had an exodus of senior executives. It has had three chief accounting officers this yr. And whereas the fraud swimsuit with the S.E.C. has been settled, Tesla’s previous manufacturing forecasts for the Model three are nonetheless being examined by the company.
“In just about every area, they’ve had extraordinary volatility,” Mr. Sonnenfeld stated.
David Whiston, an analyst at Morningstar who follows Tesla, stated the appointment of Ms. Denholm was “a good balance” and was in all probability greatest for Tesla’s inventory worth. Bringing in a hard-nosed outsider “who wouldn’t put up with Elon’s Twitter nonsense,” he added, “would clash with Elon and it wouldn’t work at all.”
Tesla shares rose nearly 1 % on Thursday.
Still, Mr. Whiston additionally expressed doubts about how a lot Ms. Denholm shall be in a position to constrain Mr. Musk. In the previous couple of weeks, the chief government referred to the S.E.C. on Twitter as the “Shortseller Enrichment Commission,” and then announced that he no longer had a title at Tesla, raising questions about whether he would continue to have the final word, even with a new leader of the board.
“It’s troubling to me that since the settlement Elon has already made a mockery of the S.E.C. twice,” Mr. Whiston said. He said Mr. Musk should “stop playing games and just make the darn cars.”
Ms. Denholm, a Tesla director since 2014, is one of nine members of a board whose independence has been an issue. In June, shareholders put forward proposals to split the jobs of chief executive and chairman and to deny re-election to some incumbent directors — including Mr. Musk’s brother, Kimbal. Tesla said the measures were overwhelmingly rejected. Mr. Musk himself holds about one-fifth of the company’s shares.
Mr. Sonnenfeld said he would have preferred to see Tesla name a chairman with deep automotive experience, like Alan Mulally or Mark Fields, both former Ford Motor chief executives. “It would do them good to get somebody who knows how to run the production process without sleeping on the factory floor,” he said.
Ms. Denholm’s exposure to the auto industry came in her seven years at Toyota Motor Corporation Australia, where she was national manager for finance, before leaving in 1996 for Sun Microsystems, a onetime Silicon Valley powerhouse later acquired by Oracle.
Before her current position at Telstra, Ms. Denholm was an executive at Juniper Networks, which makes computer networking equipment, for about a decade. She has both Australian and American citizenship.
Tesla said Ms. Denholm would step down from her role at Telstra once her six-month notice period is complete.
Mr. Whiston said Ms. Denholm’s plan to leave Telstra “shows commitment to Tesla to make sure this oversight is done properly.” But Professor Gordon cautioned that once she left her Telstra position, being chairwoman of Tesla “will be her full-time gig,” making her less likely to confront Mr. Musk. “It will be a job she doesn’t want to lose,” he said.
Mr. Musk heralded the change in typical fashion — on Twitter.
In the Tesla announcement, Mr. Musk cited Ms. Denholm’s experience and years with his company. “Robyn has extensive experience in both the tech and auto industries, and she has made significant contributions as a Tesla board member over the past four years in helping us become a profitable company,” he said. “I look forward to working even more closely with Robyn as we continue accelerating the advent of sustainable energy.”
In August, Mr. Musk told The New York Times that this year “has been the most difficult and painful year of my career,” in part because of the pressure of running Tesla, and that he sometimes took the insomnia drug Ambien to sleep. Some board members worried the drug was contributing to his late-night Twitter sessions.
In addition to his troublesome tweet about a buyout, Mr. Musk had a nasty social media battle with a British diver involved in the daring rescue of 12 boys in a flooded cave in Thailand over the summer — a spat he had to quickly walk back.
In September, he appeared to briefly smoke marijuana during an interview with Joe Rogan, a comedian. The interview took place in California, where recreational marijuana use is legal.
Now the question is whether Mr. Musk can conform to the more conventional corporate culture that Ms. Denholm is meant to represent.