[See the listing of nominees.]
CARAMANICA Here is the issue, as it might unfold: Those who helped finalize the nominations had an eye fixed towards making the large classes as honest and open-eared as attainable. That means acknowledging hip-hop’s primacy as a cultural drive, and additionally its indeniable recognition. But when these nominations are subjected to your complete pool of Grammy voters, a lot of whom hail from completely different generations with completely different aesthetic values, they could skip proper previous Drake and Kendrick — among the many most significant artists of this decade — in favor of one thing a bit of extra relatable. So if Kacey Musgraves or Brandi Carlile stroll away with the album of the 12 months trophy, you’ll perceive the first cause. And if among the most well-known figures in hip-hop refuse to return and preserve smiles on their faces whereas they’re summarily marginalized, you’ll perceive that, too.
COSCARELLI Let’s discuss snubs. The apparent one is Taylor Swift, who regardless of being a Grammys darling, landed just one genre-category nomination for “Reputation” after the album’s lead single, “Look What You Made Me Do,” was equally minimized final 12 months. Did she get Ed Sheeran-ed — that’s, not noted of the most important classes, like some figured Sheeran did final time, as a result of the Grammys have been too afraid that they’d need to reply for it if the voters simply went forward and picked her once more over an artist of coloration?
CARAMANICA That’s completely believable, however given Taylor Swift’s place as probably the most important and additionally widespread musicians of the previous decade, it’s a bit of shocking to reach at a degree during which she has been underrated, and additionally unacknowledged. But right here we’re: “Reputation,” which got here out final November, is a superb pop album, but in addition Swift’s least profitable. Her stylistic jolt to an aggressive pop sheen was perceived as too sudden, and the album, by her requirements, is a dud — licensed solely thrice platinum. And right here within the Grammy dialog, she was successfully ignored; nominated for greatest pop vocal album, and nothing else.
GANZ I think the Grammys will remorse the Taylor snub. She’s a dependable creator of awards-show content material: response pictures within the crowd, huge efficiency numbers, memes. If she will encourage folks to register to vote, she will lure folks to observe an awards present with more and more dwindling scores.
COSCARELLI Pop vocal album is principally a Top 40 graveyard, seemingly the place the Grammys put all the large pop acts that will have as soon as made it to the album of the 12 months pile: Ariana Grande (“Sweetener”), Camila Cabello (“Camila”), Shawn Mendes (self-titled), Pink (“Beautiful Trauma”) and Kelly Clarkson (“Meaning of Life”). Others who have been overtly gunning for an album of the 12 months nomination, like Travis Scott, additionally ended up solely in style awards, whereas old-school Grammy shoo-ins like Paul McCartney and U2 have been shut out completely. (Kanye West, in the meantime, is simply within the producer of the 12 months class, regardless of being ubiquitous for a big portion of this exhausting 12 months.) Is this an precise sea change second when it comes to who will get nominated the place?