/Sony’s Chief Plans to Make Entertainment Assets a Priority

Sony’s Chief Plans to Make Entertainment Assets a Priority


Even so, Sony is by no means leaning away from its portfolio of know-how and client merchandise.

At CES, because the Las Vegas commerce present is thought, Sony is anticipated to showcase picture sensors for automobiles, new audio merchandise, ultra-ultra high-definition televisions and robotics. Thomas E. Rothman, Sony’s film chief, will take the stage after Mr. Yoshida to discuss up the corporate’s turnaround in movie, bringing alongside Phil Lord and Christopher Miller, producers of the studio’s current “Spider-Man: Into the Spider-Verse.” But Mr. Rothman’s remarks can be peppered with references to how Sony cameras have helped the studio — its tech breakthroughs bolstering its inventive endeavors.

Sony’s leisure empire has its share of challenges, in fact.

After shopping for out companions, Sony has outright management of the world’s largest catalog of music publishing property. But the recording unit had a mushy 2018 within the hit division.

Apple has been poaching Sony tv and movie executives to work on its coming streaming service. And main Sony-made tv exhibits like “Better Call Saul” and “The Blacklist” are growing older. Efforts to discover replacements have principally fizzled, partly as a result of the highest-paying TV networks are ordering extra exhibits from in-house suppliers.

As a entire, nonetheless, Sony’s leisure companies are stronger than they’ve been in reminiscence — particularly the movie division, which suffered a devastating cyberattack in 2014. Mr. Rothman and Mr. Vinciquerra have turned motion pictures into an surprising engine by chopping prices and focusing extra intently on all-audience “tent pole” fantasies like “Jumanji: Welcome to the Jungle,” which took in $962 million worldwide in 2017. To dropped jaws in Hollywood, “Venom” generated $856 million in ticket gross sales late final 12 months.

Sony has a parade of big-budget sequels on the way in which — “Men in Black: International” arrives in June — and the studio is aggressively mining the rights it holds to Marvel characters within the Spider-Man comics household. To that finish, motion pictures primarily based on Morbius, Black Cat and Silver Sable are within the works; the Sinister Six could possibly be Sony’s reply to “The Avengers.” Sony can be contemplating making animated tv exhibits primarily based on characters launched in “Spider-Man: Into the Spider-Verse,” which has collected $276 million on the field workplace.

Now that Fox has been bought, solely Disney and Sony have rights to make Marvel-related movie and tv content material.

And Marvel characters are common with the PlayStation Network crowd. One cause that Mr. Yoshida is pushing for extra collaboration: Marvel’s Spider-Man, a $60 sport, set a report for Sony in September by promoting three.three million copies in its first three days of launch.



Source link Nytimes.com

TAGS:
Original Source