/Meet The Woman Turning The Payday Loan Industry On Its Head

Meet The Woman Turning The Payday Loan Industry On Its Head


HoneyBee Cofounder and President, Ennie LimDuy Ho

It’s the early 2000s and Ennie Lim is what collectors seek advice from as credit score invisible. Despite touting a bachelors diploma from a prestigious college in Montreal and logging a number of years of labor expertise within the US working for San Fransisco nonprofits, Lim has no historical past with any of the US banking establishments and subsequently is unable to get authorized for any of the key bank cards. Working in Silicon Valley, her funds are understandably tight and as soon as she goes by means of a divorce – despite the truth that she was working a superb job with a gradual earnings – she finds herself unable to afford San Francisco lease costs. She applies and feels a bit hopeful after getting accepted for a T.J. Maxx retailer rewards card and begins buying the whole lot she wants from there with a purpose to have a frequently paid off credit score invoice. Credit constructing; nonetheless, takes time and Lim’s retailer rewards card isn’t doing sufficient to maintain up with the climbing prices of the Bay Area. As a last-ditch-effort, she researches payday loans solely to search out that all of them include exploitative rates of interest. Eventually, with out another choices, Lim packs her luggage and strikes three,000 miles away to her outdated room in her mother and father’ home in Canada.

It was a humbling expertise for Lim, however right this moment looks as if a type of hardships that occurred for a cause. Sitting in her bed room, she thought she couldn’t be alone on this state of affairs. Still, as you may think, she discovered herself working by means of one million “if onlys.” If solely there have been extra affording housing choices in San Fransisco. If solely she had been capable of get authorized for a serious bank card. If solely there was a payday mortgage choice that didn’t include devastating curiosity. It was this final ‘if only’ that appeared to carry probably the most weight and rattled round at the back of her thoughts for some time.

Eventually, Lim would reconnect with an outdated peer from school who was now working in finance they usually started to bounce concepts round about creating their very own payday mortgage enterprise – one which would not include predatory rates of interest. After quite a lot of these conversations, tons of analysis and arduous work, that operation would develop into a actuality and this peer would go on to develop into one of many firm’s cofounders alongside Lim. In 2016, HoneyBee was born with a promise to supply short-term, no curiosity loans for workers through the use of the money reserves from paid trip time not taken as collateral. To entry the loans, staff would solely must pay a nominal payment of 5% (with a max ceiling of $50) and it was arrange in order that employers would not must pay something to supply this system to staff. Lim had completed it – she’d efficiently launched an organization that supplied the help she might have personally benefited from solely years prior.

Today, HoneyBee is a Certified Benefit Corporation that enables staff to faucet into the worth of their trip days to assist handle sudden prices and construct credit score to pay down debt. According to Lim, their success price is at the moment 100% – that means each single mortgage they’ve granted has been paid again, in full. This is actually due partly to the truth that this profit is barely supplied to staff with a 6 month or extra historical past at an organization – that means secure of us with a historical past of a gradual earnings. Lim additionally believes they see this pristine success price as a result of their sharp deal with schooling. When new employers signal on to make use of HoneyBee, Lim herself pays a go to to the businesses to elucidate what it might provide. She is aware of that by making an effort to be there herself and by sharing her personal story, she’s capable of chip away at the stigma related to discovering your self in a monetary pinch and needing a short-term mortgage.

“I try to open that conversation by saying it’s ok to ask for help. I tell them I’ve been through a divorce and I went through a setback and this is how I got back on my feet. When they see that, they think ‘I can relate to this person’ and they open up,” says Lim.

Ennie Lim And A Group Of Women That Have Used HoneyBee Posing For A Photo For The Company’s #BeeTheBestYou CampaignDuy Ho

So far, a lot of these staff who’ve opened up in these talks and who’ve taken benefit of HoneyBee have been ladies. Currently, they depend 55% of their debtors as figuring out as feminine. Many are single mothers who’re sole breadwinners of their households and a number of other, like Lim, have gone by means of divorces.

“Lots of ladies suppose they shouldn’t speak about divorces and we shouldn’t speak about monetary setbacks. They simply cowl it up and determine that it’s their new actuality. What I feel has been actually superb about our program is that it empowers HR staff, who’re 9/10 occasions ladies, to develop into advocates for different ladies within the office by letting staff know that they will name HoneyBee at any time,” says Lim.

It’s her hope that increasingly ladies begin speaking about on a regular basis monetary struggles and sharing their very own tales in regards to the sudden prices – healthcare prices, lease will increase, a towed automobile or regardless of the state of affairs could also be – that may put folks dwelling paycheck to paycheck in a pinch.

“If we can just remove the stigma around talking about debt we can empower so many people – in particular, so many women. We hear this saying a lot: ‘the final frontier of feminism is finance,’ and I honestly believe that if we give women the confidence they need, things will change,” says Lim.



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