Instagram briefly modified how customers moved by their feeds Thursday morning, forcing them to swipe left or faucet by horizontally relatively than scroll vertically.
People have been traumatized.
The replace, which was shortly reversed, appeared to have an effect on iPhone customers however not these with Androids or these utilizing the app on desktop.
“Just a test that went to a few orders of magnitude more people than intended… sorry about that,” he wrote in one tweet.
The company affirmed Mr. Mosseri’s explanation and apologized.
“Due to a bug, some users saw a change to the way their feed appears today,” Instagram said. “We quickly fixed the issue and feed is back to normal. We apologize for any confusion.”
Under Facebook, Instagram, a prized possession for the social media giant, has made a number of changes, introducing videos in 2013 and Stories, an ephemeral way to share disappearing photos and videos, in 2016.
Stories can be advanced by tapping or swiping, a user experience similar to the change briefly put in place on Thursday. Tapping through Stories forces users to also tap through advertisements.
When ads appear in feeds, though, Instagram users can simply scroll past them. But the update forced users to tap or swipe past each photo in gallery-style ad posts in order to move on.