/How I make over $450,000 a year as an online personal trainer

How I make over $450,000 a year as an online personal trainer


  • BreeAnna Cox, founding father of BodyByBree, has been a licensed personal trainer for over 11 years, and can be a licensed dietary specialist who focuses on prenatal and postnatal health.
  • Based in Southern California, Cox additionally has a podcast known as “Better Me with BodyByBree,” which was on the highest seven trending podcasts on Apple in mid-July.
  • When Cox shifted her enterprise online, she was in a position to triple her revenue up to now two years, after trying to stability a robust personal coaching job at a gymnasium and two babies. 
  • With a deal with group, she relied on cultivating a robust social media following, the place she met present and potential purchasers by way of referrals, Instagram, and YouTube — now, she has over 61,000 followers. 
  • “I’m driven by my clients and helping women see their potential every single day. That’s what keeps me going, and I think they can feel that,” she says.
  • Here’s her story, as advised to Robin Madell, a freelance author.
  • Visit Business Insider’s homepage for extra tales.

Back in 2009, I was working as a personal trainer in a gymnasium about 5 hours a day, three to 4 days a week, and I was getting annoyed with the truth that I may solely make as a lot cash as there was time within the day. I was making $25 to $45 an hour, and I needed to sit in a darkish noisy gymnasium all day. I needed to get up at 5 a.m. and could not take holidays as typically as I wished.

I felt caught as a result of irrespective of what number of certifications I was finishing — I have 5 certifications from the American Council on Exercise, to call a few — I nonetheless may solely match so many purchasers into my schedule. Not to say on the time, I had two small youngsters at house underneath the age of three and wished to be with them.

But within the final two years, I’ve virtually tripled my enterprise and revenue. Working simply three days a week, I grossed over $450,000 final year — and am on observe for this once more in 2020 — with the mixture of personal coaching purchasers and promoting dietary supplements. At this level, 100% of my enterprise is thru online platforms. 

It began when I noticed an advert for the Trainerize app, which delivers on-demand and video exercises.

I beloved the reminders for the trainer that hold you within the loop on what your purchasers are doing — whether or not they’re understanding, monitoring habits, monitoring meals, or messaging you. They additionally hold you conscious of when your purchasers’ applications expire so you possibly can contact base and hold them engaged.

I’d all the time wished to begin providing online health coaching however did not know the best way to hold every thing organized till I discovered this platform. I bear in mind considering that if I may practice 25 purchasers on an online platform, that might be wonderful. I may do business from home and do it throughout my kids’s nap time and work when I need and the place I need.

BreeAnna Cox

BreeAnna Cox.

BreeAnna Cox


So I began telling family and friends that I wished to observe utilizing this new app with them and I would practice them free of charge whereas I labored out all of the kinks and acquired used to this system. After a few months, I felt assured and began promoting to extra individuals. This was so useful as a result of I’d moved from Utah to California and a lot of my former purchasers wished me to nonetheless practice them.

When individuals buy a program from my web site, they immediately get an electronic mail to obtain the app and entry their program. The indisputable fact that it is automated ensures my purchasers get the very best expertise potential proper from the beginning.

My enterprise is me and two assistants. 

I normally work from 9 a.m. to five p.m. on Monday and Wednesday, after which on Tuesdays and Thursdays I’m working throughout nap time or after the children fall asleep. I’m all the time answering questions all through the day from purchasers, and all my work is completed at house. 

I plan out all my content material for the week on Monday and schedule it out. I’ll additionally reply to emails and direct messages on Instagram as wanted. I’ll incessantly create IGTV clips to reply questions for my followers or purchasers and report podcast episodes.

Once location wasn’t an problem, I began promoting my personal coaching providers all over the nation by way of Instagram in August 2014. 

I now have over 63,000 followers.

Once I began an Instagram account, I was stunned how rapidly it picked up. I was nervous I was getting so many purchasers that I would not be capable to deal with all of them. 

I work actually laborious at my Instagram. It’s the lifeblood of my firm. I put up twice a day on Instagram and make certain to remain energetic on tales on daily basis, and I share a lot about my life. I need my purchasers and followers to really feel like they’re my buddy. I like to collaborate with different influencers as nicely. I put my Instagram as a prime precedence because it generates all of my purchasers, as nicely as referrals.

I now promote my online providers and macro-based cookbooks and dietary supplements on my Shopify web site as nicely as promote them on social media. My enterprise depends a lot on group, so social media (particularly Instagram and YouTube) performs a huge position in participating with my present and potential purchasers.

In 2019, I had the aim of launching my very own complement line. 

I had all the time had an problem with dietary supplements and the way they’re crammed with synthetic sweeteners and fillers. I wished to create a complement line I trusted and that I knew was clear for all my purchasers. 

I have all my dietary supplements examined for heavy metals, pesticides, and dangerous chemical compounds, so I really feel assured recommending them to my purchasers and their kids. Supplements made up about 5% of my income final year and 13% of my income this year since I added protein.

I was approached by a firm who wished to work with me, and I was impressed that they listened to every thing I wished and would formulate till it was excellent. It took two years to create my protein as a result of I was very choosy and wished it excellent. 

Fast ahead into the COVID-19 period, and having an online enterprise has been much more invaluable, giving me extra time to spend with my kids. 

Demand for my online personal coaching providers have skyrocketed. My gross sales from Q1 to Q2 went up 53%. Because of our streamlined processes, my workforce and I had been in a position to adapt and assist purchasers change their programming from gymnasium to house exercises and deal with a extra holistic method to well being and health. I consider psychological power is irreplaceable, and COVID-19 was testing the world in that space. 

Today, I’ll normally have anyplace from 700 to 900 purchasers coaching at a time. After a consumer completes the preliminary eight-week coaching program, they will proceed month-to-month coaching for as low as $30 per 30 days. I have most of them enrolled in auto-billing as soon as a month. 

My greatest tip for the best way to develop your online personal coaching enterprise is to have a robust social media presence. 

That’s how I promote a lot of my applications. Also, you need to have a good referral program. I have my purchasers change into associates or ambassadors and both pay them a share of the sale or give them a free month of coaching in the event that they refer purchasers to me. 

Communication is essential. Make certain you are answering your purchasers’ questions promptly and completely so that they really feel they are not alone within the journey. 

Create a robust model that is genuine to you. What are your coaching philosophies? What’s necessary to you? What’s your area of interest market? Brand it and be according to it.

I wish to relate to girls identical to me — girls who’re attempting to be wholesome and may need younger youngsters at house. I deal with behavioral change and psychological power simply as a lot as their exercises. I need them to have a deep sense of self-love and acceptance in all levels of their journey. 

My coaching philosophy is that girls ought to get pleasure from entering into form and being wholesome. They ought to eat meals they love and have loads of vitality for his or her household. I need them to study moderation in all issues. I by no means have my purchasers minimize out main meals teams. I’m always sharing details about how to do that with my purchasers and through check-ins. 

In phrases of branding, I wish to be the approachable professional. I don’t need my purchasers to see perfection — I need them to see somebody they will relate to. Someone who will get it and has been there. Someone who additionally has three kids and is attempting to make it work.

I would additionally recommend creating templates for your self so it is easy to regulate to every new consumer.

I created a premade coaching program, which incorporates a customizable vitamin plan, house exercises, biweekly check-ins, and different options. These templates will let you deal with consumer care and growing your consumer listing. 

I’ve perfected my applications over 4 years, and I’m always fixing them to allow them to be higher. I’ve made a number of completely different variations relying on the consumer and what they want, however I have a blueprint that I work off of. I additionally created over 150 meal plans for purchasers in the event that they want particular issues modified.

For instance, I have males’s and ladies’s applications divided up into newbie, intermediate, and superior. I additionally created house or gymnasium variations of each program, and I have a postnatal and being pregnant program as nicely. If purchasers want changes, you’re employed off what you have already made. I lately refined my area of interest and solely practice girls now. 

Also, benefit from autopay to make billing and fee simpler in your purchasers. That has been a sport changer for me. People hated after they needed to resign up every month. 

My final tip can be to have purchasers make a dedication up entrance. My purchasers should buy eight weeks plus a meal plan for me to coach them. They have to be dedicated. That’s the place they’re going to see the outcomes. 

Usually individuals will observe me on Instagram for months earlier than they really purchase a program.

They should see my coaching fashion, my character, and my consumer’s successes. I really consider in my program and the worth it could actually convey, however it’s a excessive worth level, so typically it takes a bit for purchasers to see that. 

I additionally give a two-week free trial to my app to allow them to get a style of the exercises and see in the event that they prefer it. I have lots of of testimonials and consumer progress photos on my web site, and so they may also learn evaluations of consumer experiences on my web site. Word of mouth is the very best vendor. When my purchasers see outcomes, they inform their family and friends.

I have a real love for serving to individuals and that is what individuals are drawn to. I’m pushed by my purchasers and serving to girls see their potential each single day. That’s what retains me going, and I assume they will really feel that. 

This article was initially printed on Business Insider August 5, 2020. It has been up to date with new info.



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