Please don’t count on any of the next to make sense.
But on Sunday night time, a photograph of an egg, orange and flippantly freckled, beat out Kylie Jenner’s beginning announcement because the most-liked Instagram submit ever.
Is the egg encrusted in diamonds? Does the egg have a widespread YouTube channel you’ve by no means heard of? Is a attractive celeb holding the egg?
Nope. None of the above. Just an egg.
Here’s the egg.
That’s it. That’s the egg greater than 35 million accounts have preferred as of Monday, when it was nonetheless gaining likes at a speedy tempo.
We don’t but know who posted the egg on Jan. four, why it was posted, or why this try and set a file really labored.
Nor do we provide grand perspective on why this occurred. Sometimes, the need of the web simply bends in peculiar methods, and on this case, the web determined it was into that egg.
Still, you’d scoff on the cultural significance of the egg at your personal peril. For perspective: Last 12 months’s high tv present within the United States, “Roseanne,” averaged 20 million viewers per week. If everyone who liked the photo created a new city, it would be the world’s largest by several million. The egg’s fans have passed the population of Australia.
At that scale, internet frivolity starts to look a little less frivolous.
It’s not the first time that internet users, showing a thirst for chaos, have displaced meaningful record holders in favor of a lighthearted gag. In 2017, the internet coalesced behind Carter Wilkerson, a 16-year-old high school student who set a Twitter record for retweets after asking Wendy’s for free chicken nuggets. (He was recently dethroned by a Japanese businessman, under the handle @yousuck2020, who got more than five million retweets when he offered about $9,250 to 100 random people who retweeted him.)
The comments on Ms. Jenner’s birth announcement, now Instagram’s second-most liked post with about 18.3 million likes, were covered in egg. The egg’s supporters taunted her, often using the egg emoji or simply the word “Egg.”
In response, Ms. Jenner posted a video of herself cracking a similar-looking egg on the pavement.
“Take that little egg,” she wrote.
The world-record egg-posting account, hinting at a mysterious Phase 2 of the egg plan, wrote on Instagram that “it doesn’t end here,” and that “we’re only just getting started.”
The person behind the account added, “What a time to be alive.”