/Amazon Earnings: Impatient Shoppers Help Lift Sales 20 Percent

Amazon Earnings: Impatient Shoppers Help Lift Sales 20 Percent

SEATTLE — So simply how impatient are customers? Enough to bolster gross sales at Amazon.

This spring, Amazon introduced plans to make one-day transport customary for Amazon Prime prospects, a serious logistics funding it stated would value $800 million within the second quarter alone. The progress of Amazon’s core retail gross sales had been slowing, so traders hoped that providing tens of millions extra objects obtainable quicker would get prospects to spend extra on its web site.

On Thursday, the corporate stated it had $63.four billion in gross sales in its newest quarter, up 20 p.c from the identical interval final yr. Profit for the quarter was $2.6 billion, up four p.c. Amazon beat Wall Street’s expectations for gross sales, but it surely fell quick on earnings, as prices rose and Amazon’s cloud computing enterprise grew extra slowly than previously. Shares fell as a lot as 2 p.c in after-hours buying and selling.

Brian Olsavsky, the corporate’s chief monetary officer, stated the prices for the fast supply had been increased than he had anticipated. Productivity was “a bit off” in Amazon’s huge success community as the corporate expanded its capability to ship extra merchandise in a day.

“Millions more one-day packages went out this quarter than last,” he stated. “Customers are responding, and they like it.”

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People with a Prime membership, which costs $119 a year, are the company’s biggest customers. They spend more than twice as much as non-Prime shoppers.

But with more than 100 million estimated Prime members in the United States, the growth is “reaching its limit,” according to a June report by Consumer Intelligence Research Partners. And as the rise in Prime memberships has slowed, so has Amazon’s sales growth.

There are signs that delivery times could help juice sales. About a third of Prime members say they have abandoned purchases in their online shopping carts because an item would not arrive fast enough, according to research from John Blackledge, who covers Amazon for the investment bank Cowen.

Mr. Olsavsky said that as one-day shipping becomes available on more products, Amazon competes more on things people want quickly. “It strengthens your need to not have to go elsewhere to buy a product,” he said.

In the quarter that ended in March, the number of units sold on Amazon was up just 10 percent, compared with 22 percent growth during the same period a year earlier. This quarter, unit sales picked back up, growing 18 percent, far more than Wall Street had expected. Mr. Olsavksy said the company was still trying to understand how purchasing behavior was changing, noting that a lot of the new purchase growth came from lower-price items.

“Changing Prime to one-day delivery is an epic move,” Mr. Blackledge said.

Amazon has several businesses that have begun to provide consistently large profits. The biggest component is Amazon Web Services, the largest cloud provider. It has continued to grow even as sales reached almost $8.4 billion in the most recent quarter, and it is more profitable than the much larger retail business.

But the annual growth for the cloud division did dip below 40 percent for the first time, and operating margin was down to 24 percent, versus 84 percent this time last year. Mr. Olsavksy attributed the smaller profit margin to spending heavily on sales and marketing. He said Amazon’s tech work force is growing about twice as fast as the company’s overall head count, which is up 13 percent.

Sales on the website are increasingly from third-party merchants, who pay Amazon fees for listing and shipping their items. That business as a fee collector is also more profitable for Amazon than when it sells items directly from its inventory.

Finally, Amazon’s high-margin ad business reaches more than an estimated $10 billion a year in sales, as it has become almost a necessity for people selling on the website. Amazon has also been building out tools to use consumers’ shopping behavior to target them for ads across the web. Amazon’s “Other” business segment, which it says is largely ads, had $3 billion in sales in the last quarter.

Those profit machines let Amazon spend heavily on the infrastructure for fast delivery or other major pushes that don’t yet produce major revenue, like the Alexa voice assistant. “They have cover with this ad business scaling and A.W.S. as the incredible business it is,” said Mr. Blackledge.

The pressure in Washington has been ramping up, as lawmakers and regulators focus on antitrust concerns. Amazon had to testify before Congress last week, where an executive was peppered with questions about whether it misuses customer and seller data for its own benefit, and the Justice Department announced this week that it was opening a sweeping antitrust review into big tech companies.

On Wednesday, Facebook disclosed that the Federal Trade Commission had begun a formal antitrust investigation into the social network. The F.T.C. also has taken the lead for antitrust oversight for Amazon.

Investors, so far, aren’t worried. Michael Levine, an analyst at the Pivotal Research Group, said the “risk is remote” that antitrust scrutiny will severely harm Amazon. In a research note, Wedbush Securities echoed that sentiment.

“On balance, we think that a broad movement to break up companies solely because they are large will fail without a change to existing antitrust laws,” the note read. “In order to change the laws, Congress would have to agree to change them, which we view as exceedingly unlikely.”

In a call with reporters on Thursday, Mr. Olsavsky said the company did not comment on regulatory matters. He added that the company’s expectations for the next quarter did “ not include any particular penalties or impact from regulations.”

Source link Nytimes.com

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